Counterfactuals · StockRewind

What if you had bought the stock instead of the thing?

Eight everyday purchases, each paired with the stock you could have bought instead. We will name the trade. What it would be worth today needs real price history — that part is in the app.

📱

An iPhone (2014)

Bought the phone, or bought the company that made it.

AAPL Apple · result in the app

☕

A coffee every day

About 500 yen a day, put into the S&P 500 instead.

SPY SPDR S&P 500 ETF · result in the app

🎮

A PlayStation 5 (2020)

One console, or a slice of the company shipping them.

6758.T Sony Group · result in the app

🖥️

A gaming PC (2019)

The rig, or the chipmaker inside it.

NVDA NVIDIA · result in the app

👜

A designer handbag

Carrying the bag, or holding the maker.

LVMUY LVMH · result in the app

🥤

An energy drink every day

A daily habit, priced as a position.

MNST Monster Beverage · result in the app

📺

A streaming subscription

Watching the catalogue, or owning the library.

NFLX Netflix · result in the app

🚗

A new car (10 years ago)

The car in the driveway, or the badge on the grille.

7203.T Toyota Motor · result in the app

What the money did in between

Five recorded market events · dates and text only

2000-03-24 → 2002-10-09

Dot-com bubble bursts

The Nasdaq peaked on 10 March 2000 and fell 78% over the next two and a half years.

GLOBAL

2008-09-15

Lehman Brothers fails

The largest bankruptcy filing in US history froze credit markets worldwide.

GLOBAL

2020-02-19 → 2020-03-23

COVID-19 crash

The S&P 500 fell 34% in 33 days, the fastest bear market on record.

GLOBAL

2023-05-25

AI boom begins

Nvidia guided quarterly revenue 50% above consensus and added over 200 billion dollars of market value in a day.

GLOBAL

2024-08-05

Yen carry-trade unwind

The Nikkei 225 fell 12.4% in one session, its largest single-day drop since 1987.

Inflation calculator

US Bureau of Labor Statistics · CPI-U, all items, US city average, annual (CUUR0000SA0)